This is what looks like the first banner advertisement and...
Business Marketing with Nika
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I once made a banner ad and found it ridiculous how small I had to fit the whole idea in. What kind of "genius" came up with this? Not so much space to express something. 😃
Anyway, my procrastinative side started searching more about the history and I bumped into the first banner ad from 1994.
A little rectangle was purchased by AT&T on HotWired.com in 1994. About 44% of the people who saw it clicked on it.
Do you use banner ads?
A little rectangle was purchased by AT&T on HotWired.com in 1994. About 44% of the people who saw it clicked on it.
Do you use banner ads?Replies
Domas Sakavickas@sakozzy
Launching soon!
It's hard to imagine the click rate for banner ads at that time. That sounds like a marketer's dream 😄
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No, not anymore. By now they have to be fascinating or annoying to have any effect imho - anything mediocre just falls victim to banner blindness
I love this! Not using banner ads, but plan to start doing it.
@emiliya_strahilova I have to warn you. Sometimes the formats are crazy :D BTW aren't you from central Europe or from some Slavic country? Your surname sounds like from Central Europe.
It's fascinating to see what might be the first banner advertisement, marking a significant milestone in the evolution of digital marketing. Nika's insights into Business Marketing could provide valuable perspectives on how advertising strategies have transformed over the years.
Do you think banner ads now are just a waste of money?
Two reasons:
1. Too many ads, people hate them and ignore them
2. Too many ad blockers
@busmark_w_nika Those banners have very low chances haha cuz all visuals are equally pretty.
We're launching right now, so hope to receive your support, Nika!
@busmark_w_nika Haha, I totally get your frustration! It's like trying to fit an elephant into a matchbox, right? 😄 Banner ads definitely have their limitations when it comes to expressing a whole idea. But hey, kudos to whoever managed to squeeze something meaningful into that tiny space.
And isn't it mind-blowing to think about that first banner ad back in '94? Talk about making an impact with limited real estate! It's crazy to think that nearly half the people who saw it actually clicked on it. Goes to show that sometimes, less really is more... or maybe it was just the novelty of it all back then!
Absolutely fascinating to see how far we've come since the first banner advertisement! Nika's insights on Business Marketing are eye-opening and a reminder of the constant evolution in advertising strategies.
Talk about a 1994 pattern interrupt!